Lorenzo Quinn

The Brief

Contemporary Italian artist Lorenzo Quinn is a leading figurative sculptor whose work is inspired by such masters as Michelangelo, Bernini and Rodin. Exhibited internationally, his monumental public art and smaller, more intimate pieces transmit his passion for eternal values and authentic emotions. He is best known for expressive recreations of human hands.

Lorenzo Quinn has not only tasked with bringing his 8 famous physical sculptors to life in digital, but also creating something beautiful and unique complimenting his fabulous works. He wanted his NFTs to be in line with his branding, representing sustainability, love and unity.

Our Approach

We wanted to do something special for this project, a combination of Lorenzo's vision and our digital artists well-known in crypto world. We created a completely new phygital digital asset. These included the idea discussion for each artwork, concept development which led to a 3D animation and finished product.

We have been in touch with Lorenzo Quinn and his team throughout the contract duration, sustainability is an important topic for his brand, therefore we have delivered the perfect NFT market entry plan. These included the research of the current issues in Italy, specifically Venice. Large cruise ships are a big issue for Venice nowadays, they keep heading back despite the official ban. We have developed a marketing campaign for a work called Support, represented best-of-breed solutions and platforms followed by minting and placement.

The Results

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